Describe the process you went through to create your production.

We began the process of creating our advertisement by organising groups, and within these groups, we came up with a concept for what we’d base our production around. Chloe, Caleb, Sean, and Josh were in my group, and we came up with the concept to market Chunky Monkey chocolate bars. The first stage was to develop a narrative and script for our concept. Then we made a storyboard for the entire commercial. Following that, we learned how and where to set up and operate the cameras in order to film our advertisement. We each had a distinct task to complete in order to set up the camera. Then we began filming and selected our outfits and sets. We collected all of our footage after filming and turned it into an advertisement.

How did you come up with the original idea?

We came up with the concept since we wanted to film an advertisement in a school setting, so we decided to produce chunky monkey chocolate bars. This is due to the fact that in our advertisement, a child is teased for not being strong, and then he receives a chunky monkey chocolate bar and thus becomes muscular and popular.

Describe three obstacles or challenges that you encountered when creating your production.

I think the group was challenged by my coming into the group late so they had to add me to the advertisement and make space for me to do things. One more difficulty we encountered was having to share our space and time with another group shooting in the locker area. We also had difficulty coming up with suggestions of what to do because everyone disagreed with each other.

What would you do differently next time?

I would have known to come to the first lesson so that I could have been in the plan so it wasn’t as hard to add me to the advertisement and I also think we could have tried to be more organized during the filming because we kept having to redo the same scene because someone kept doing their part wrong.