Felicia Ho

My ePortfolio

Tag: Innovative

Relaunch: Prototype

On the day, to give my audience an idea of what I had envisioned, I decided to produce prototypes of each design. I debated on producing new designs, but in the end, I did not. This was because I already had functioning, in-demand designs and too much variety could cause more opportunity cost.

The email correspondence about booking the laser cutter.

I first had to email Mr Scotti about whether there was any spray adhesive available. Although there was none in the E6 workshop, I managed to procure some by borrowing from Ms Brookland (Art Dept.)

After loading my designs onto a USB, I made my way to the laser cutter. I first went to the Hangar workshop, then had to make my way over to E6. I ended up wasting 20 minutes, but admittedly I should have clarified the exact place beforehand. To improve, I must communicate with other humans more effectively online, and not assume information.

Once I had located said teacher and machine, a few of my designs were printed. I already had the general gist of placement and specific settings, so I used this again successfully.

Inside Designs I had in mind

In the finishing room, I used spray adhesive to assemble the cards. This was to seal the inside decorative card in between the laser-cut card and the writing surface. This was a simple case of following instructions, so this turned out well. I also tested which designs would look most appealing by prototyping them on spare paper. I learnt that specific patterns would not look very appealing behind the laser-cut stencil. This included dark colours or patterns with artificial glitter. After creating my prototypes, I gathered different inside designs and put them onto a grid. This would help later on with preorders. In the finishing room, the cards tended to fly around due to the large exhaust. Next time, I would bring in something to hold the cards down to ensure a smooth production process.

The successful prototypes together

I was quite pleased with the production of my prototype due to how the cards came out with the new type of paper. However, next time I would clarify the exact time & place, so as to avoid wasted time or confusion, and to be more prepared with spare items (in this case, something to weigh the cards down). While designing and creating a prototype, I experienced the importance of effective communication (specifically through online means like email), organization (by staying on track to meet set deadlines), and the importance of being proactive (as I am the only person running my business and so cannot rely on others as much).

The relaunch of Greet Yourself

The Leadership & Innovation course is designed to be flexible and work around the participants’ various skills and interests. This proved to be true; the class was given the opportunity to run a “side hustle”. I chose to combine this with my Passion Project as I enjoy the side hustle, and also because it maximized the time I was given.

Fuelled by success from selling previously, I was keen to continue my greeting card business. This year, however, the start up cost was $50, which meant more flexibility, but most importantly, more stock.

Receiving the $50 loan.

In order to determine whether there was demand, I needed validation. This would minimize unnecessary spending and allow me to connect with my audience. Additionally, I would also get real-world data so I could tailor my product accordingly.  Hence, before selling at the larger Wanju Community Christmas Market, the class decided to use the September Runway Market as a product validation. In particular, I wanted feedback on my pricing. Before the outdoor market, I got a vague idea about what people thought through asking my class.

To organize ourselves for this, the class was introduced to the Microsoft Planner. Bearing similarities to Trello, the planner was like an online scrum. I used it to track task completion.

My Planner

At the validation, I needed a prototype and a means to obtain feedback. Before I could make a prototype, I needed materials. I spent a considerable amount of time trying to maximise my loan, finding the most valuable material options. This was eventually whittled down to a few key materials. Utilizing the school’s laser cutter and spray adhesive, I successfully created 2 prototypes, one of each design.

While sorting out my finances, I also projected my profit with my previous prices. Last year, the product was sold for $5 (laser cut) and $1.50 (printed). This year, I wanted to sell my product for a price that people would be willing to pay, but that I would also be happy to accept.

After considering my options, I settled on using a survey, conducted through Microsoft Forms. I also created advertisements to draw people in. On the day, I used sweets to lure people so they would give me feedback. This turned out to be a useful tactic, as many were willing to stop by, if only for a mint.

The 2 sides of my Poster Board. On the day, it was face up on the Free Candy side.

The product validation provided many insights. Apart from learning about how to bait potential customers, I was able to gain a rough idea about pricing, as well as who my target audience was. I deduced that people thought highly of my product and that my target audience was mainly girls, specifically those in Junior School. In the process, I experienced the importance of peer feedback. All things considered, I have benefitted from this course and gained valuable feedback.

Design Portfolio

Below is a selection of some of my work. These include posters, videos, logos and other photos. Please note that this work is original, and to be imitated. However, feel free to look around the rest of my ePortfolio, there are additional pieces that may not be shown below.

Posters

Posters 1 to 3 were the winning poster(s) for the Clean Up ASC Poster Competition held earlier this year, in 2022. I received a Wanju voucher for these entries, and the posters were used to promote the cause. Poster 4 was designed for the Class of 2025 End of Transition Celebration. I volunteered for this as part of my role as Class Representative. It was sent to the parents in an email informing them of the event. Posters 5 and 6 were designed solely for enjoyment, to be stuck up in the Math Extension classroom. They were intended as parodies of vintage ads.

Above are the posters for the 2023 theme, Be More You, which I was selected to design after submitting a page of my work. These have been displayed around the College in hard copy, as well as online in assemblies, the Courier, and Eucharist.

Videos

Digital ICT Video Year 8 Semester One by Felicia

Logo

Photos

I designed both of the above images for a Design Challenge but didn’t submit them due to age constraints. They belong together as a pair, and the stimulus was icecream. I decided to interpret this in an unusual manner, and chosen to use icecream as snow, or mountains. 1 is called “Meeting at Mount Icecream”, and 2 is called “Reaching the Summit.”

Health campaign by Felicia
Pathway Story Headers by Felicia

Other

A reflection on $20Boss Term 4, 2021

Supported by our experience in previous markets and driven by the ambition to further improve, our group had a clear vision of what we wanted.

Previously, our group had sold soy candles, and while we agreed that it was successful, there would be increased competition with the onset of other candle groups as well as little creative freedom due to a rigid structure to follow when one made the candles.

In line with the upcoming Christmas season, we decided to produce laser cut Christmas cards under the name “GreetYourself”, a memorable play on the notable words “treat yourself.” At the market itself, we produced a large amount of revenue, more than four of our previous, selling out in the first 45 minutes. We were also much more organized and creative in the process and had a highly successful outcome. Something that was quite intriguing was that unlike candles and notebooks (our previous products), the cards were not overly labour intensive, as the laser cutter was tasked with the most laborious work of carving the designs that we had previously transferred to Adobe. With this, we all gained valuable skills, most significant were our newly polished Adobe skills and our ability to work the laser-cutter.

This terms journey was an intentional one, with organization, problem-solving and innovation being the backbone of it all.

Our table set up. To improve, I would perhaps prepare some sort of mount before, so as to appear polished and professional.

As per our unofficial goal, we were certainly more organized, slotting in specific bookings with the school’s laser cutter to carve our cards and most importantly, formatting the designs for the cutter before then.

Once our cards were carved, we had to problem-solve to find a way to incorporate colour and a clean writing spot. The method shall not be disclosed, however, they did make for a sleek, unique, innovative finished design, that, when displayed upon our well-set table, attracted many eager buyers, with one even buying up to 10+ cards.

A thought-provoking aspect of GreetYourself was the price. Our products had to meet an equilibrium, not too low for the sake of profits and not too high for the customer. Curiously enough, our initial price was said by a/the facilitator to be too low, as “crafty” cards like ours sold up to double, even triple our proposed price. Heeding their advice, we did increase our price, however, next time, we should research the market and not involve our self-deprecating thoughts that “no one would want to pay ” et cetera.

The All Saints’ print ad.

Even though we used the markup formula, in retrospect, this shouldn’t have been the primary way for settling on the final price. It would have been more effectively used in conjunction with other methods, such as surveying our target audience for what they would pay vs what we would take as a profit, the equilibrium formula, cost-plus pricing and the one that we should have been less careless to overlook, market comparison.

Our product idea was innovative, timely and filled in a gap in our market. To improve, I would consider other unseen aspects and research thoroughly before making a decision. The process was fun, rewarding and gave us a plethora of new skills to add to our ever-growing collection, as well as an exciting profit.

The Design Thinking Process that we followed.

Task 2b: How data travels through a network (Year 8 Digital ICT)

Below is my Digital ICT Video for Task 2b: How data travels through a network. Please note that my video has sound and text. It was made using a combination of Canva & Powtoon. I did not use any templates. It is all my original work.

Digital ICT Video Year 8 Semester One by Felicia

A reflection on $20Boss Semester 1, 2021

Our group present at our stall.
I (left) with a group member (lower right) working on our Design Spring.

$20Boss is an innovation and entrepreneurship program that was one of the Semester One options for InnovatED. I chose to do $20Boss as it seemed similar to the Christmas Market from year seven where we were also tasked with creating a business that sold a good or service. It started with a revisitation to the familiar Design Thinking Framework which included brainstorming words associated with Design Thinking and doing a Design Sprint with the assistance of other group members and a year nine student from the Leadership and Innovation elective. I and my group members earned a Design Sprint Certificate as seen HERE.

We were also introduced to the concept of a “scrum”, a physical to-do list following the To Do In Progress Done framework. We were also required to write a pitch with our chosen group and potential product, in order to gain a loan so that we might acquire $20 each to produce our product and sell it at the Runway Market Market, which took place on the 16th of June. My group decided on notebooks, and the idea was approved by our Facilitator after we pitched. Initially, this was because we wanted to customize stationery to make it personal to the user and more appealing for school-aged children to use during lessons; however, it was not just limited to school use, but also in leisure time for journalling etc. As we worked through the process of designing the notebooks, some aspects changed, such as the cover material and the method of binding them. Our final product was a notebook the size of half an A4 page, bound together with thread with a hard black cover, which could then be customised with a patterned paper of choice and, if desired, a word/ name written with a chosen font on the front.


ASC Capabilities

Throughout the process of the project, the ASC Capabilities were certainly all utilized, though in varying degrees for each group member.

Effective Communication

Effective communication is the method of human interaction where one does not merely exchange information, but develop meaning through symbols and emotions.

Following our Design Sprint, we had to form the groups that we would be with for the rest of the process. In my humble opinion, therein could have lay our potential pitfall. In retrospect, this could have been not entirely beneficial to our group because it could have made the group too large for comfortable discussion and effective decision making. However, despite our unnaturally large-sized group, I think that I generally exercised effective communication skills as we were able to discuss decisions and ideas in a civil manner, despite the fact that there was four of us. We first divided up the labour, assigning various tasks to each member so each human could meaningfully contribute. We were able to understand each other’s individual perspectives by speaking in turn, although this proved quite challenging due to our group size and the fact that there were four creative humans. To counter this, we also occasionally split the group into pairs to allow for further discussion within a more intimate setting. This was so each human’s ideas were heard and could be easily relayed back to the whole group. Out of hours, we utilized Microsoft Teams which proved to be advantageous as we could easily interact when the person(s) were needed.

Problem Solving

The process of uncovering and piecing together a relevant solution to an underlying, often complex problem.

As mentioned above, we had decided to produce notebooks. However, after research and examination of traditional bookbinding methods, we realized that they were complicated, requiring many materials and time-consuming. I used creativity to develop the method for producing our product with a fellow group member who understood sewing techniques and we also had to use problem-solving to figure out how to most effectively produce it. This included the binding of the individual leaves (of paper) and the attaching of the covers. This involved resilience when some of our concepts and strategies were not entirely suitable — finding a new way to do it. This was part of the “testing” part of the Design Process. This also required organization as there were only 2 of us that were proficient with the needle, and we had to be self-aware ( — knowing when we had enough/too little to do) to make sure that we were dividing the labour equally between the whole group — so that we all contributed to the overall work ethic and productivity.

Organization

The arrangement and systematic planning of a process, or part of, to most efficiently and effectively complete it.

Throughout the project, the organization of the group was of utmost importance for ensuring deadlines are met. Our group utilized this. We consistently ensured that each member was on the same line of communication so they knew what to do to balance the workload. This process was assisted by our scrum which was updated frequently. I would say that it would have been even better if we more rigidly plan our InnovatED time with very clearly defined tasks.


The stage of the design process that I think we did the best at was the prototype stage, as we produced a product with good quality to be our test. I would say that there is room for improvement for the Empathise stage as we needed a better understanding of what people wanted for the design of the notebooks– by being more thorough on this stage, we could have learnt more about what people would want, and we would have created notebooks to be immediately bought instead of focusing on the customisation of the notebooks as pre-orders were not as successful as we had anticipated.


In conclusion, the $20 boss project was good for further improving Capabilities and working on the Design process, as it was utilized through our Semester One, and it helped significantly with the production of the product. $20Boss was extremely enjoyable, informative that challenged us in many ways. While our group did not produce the most profit; we produced enough revenue to cover costs, plus surplus, this experience has offered me valuable learning points that I can use to further improve myself.


Feedback

Thank you so much for the lovely notebook, I really like it and think you guys have done a really good job.

Anonymous

Nicely presented. Well done.

Anonymous

Beautiful! Great ideas, nice colour tone.

Anonymous

Design Sprint Certificate

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