Project X: Media
Media: A project on advertising. We made an (video) advert for a product/service, over the first half of the term. We got to decide groups, and I chose to be in a group with Michael BW. We decided to make an advert about Beijing Corn, a very special type of canned corn with lots of *health benefits*, including the 100% real IQ boost. Here is what happened over these few chaotic weeks:
Timeline:
Week 1: Michael and I were planning our storyboard, script and props.
Week 2: We started ‘recording’ but all our footage got corrupted.
Week 3: we did a redo of the recording, this time with corrupted sound.
Week 4: we finally decide that all our recordings are just too corrupted, and that we didn’t have enough time to record again, so we just did an dubover (by we I mean Michael, as we had to do it at home).
Week 5: we finally finished editing, and handed it in.
Product ideas:
Over the course of the first week, Michael and I came up with multiple hilarious ideas for our advert, but in the end we chose Beijing Corn for it’s diversity, originality and creativity. We made up heaps of (fake) benefits for our corn, including the beforementioned IQ boost. We also decided that Beijing Corn would be an easy product to advertise, as it had not been seen before.
Recording:
Recording. Our biggest challenge, and what made our ad not so great. All our recording attempts were corrupted in some form or another, from actual video, to sound, to video AND sound, so in the end we decided on a different solution. We would record the video, then put a voiceover. The only problem was, we could not do it at the same time, as we had run out of class time. This led to Michael doing the voiceover by himself, and it didn’t quite fit in time with the video.
Conclusion:
In the end, our advert was not of top quality, as we had a few major setbacks in recording. This article has been a reflection on the Term 4 Media Advert assignment for me and my group.