Our first idea for the business product was to make terrariums, but as we did our research, we realised that it would not be within our $30 budget unless we made very little of them. we brainstormed so more ideas, though we did not agree on all of them. In the end, we decided that we would make air-dry clay cactus jewelry holders. We painted them in a range of colours so that they could

We determined the price of our product by making sure that we were over the cost price, per product, which was $2.00. Our original selling price was $4.00 so our percentage mark-up was by 100%. We settled on our selling price by working out what people would buy it for and what would make a good amount of profit to donate to the Salvation Army. During our experience at the Christmas Market, we decide to change our prices quite a few times. These changes were either up to $5.00 or down to $3.00. we went up to $5.00 when we were low on stock and people were wanting them and went down to $3.00 when the Christmas Market was coming to the end.

If I were to do the Christmas market again, I think that I would change the product that we made to something that would cost less to make, could be used, and bought for several ages, and be easier to make as we struggled slightly. I also would have liked to try and make something that had no competitors, direct or indirect as it would be unique and different. Though I did not first agree to our packaging, in using big boxes, they turned out useful as people were using them to put all the other goods that they had bought in there.

From our experience of playing Skeleton Island, I learned, as a producer and a business owner, that we would have to make sure we were not selling our product too cheap or else there would not be any profit, but we also couldn’t sell for too expensive, or the consumers wouldn’t buy the product. The game also helped me to understand that there are different ways a business may make changes to a price. One way that I learned and used was bargaining. Bargaining was the way most people tried to use to get things for the cheapest price. I also found out that there another way people changed prices was from customer pressure. During the market, we did not have any direct competitors but there were some indirect ones. The main indirect competitors that our business had were the groups that made clay jewelry bowls. But there was also a group that we were slightly interdependent with, this business product was creating rings. I also learned about loyal consumers and that when it came to the market, people like siblings and friends were buying from the people they knew. That also happened to us as Scarlett knew some older people who came to or stall. As the experience of the Christmas market went on, we varied our price slightly either going down by $1 or up by $1 this was because at some stages people we wanting to buy from us and we were starting to run out, but we also had to lower it during the last few minutes of the market to make sure we were still making sales. In the end, our business made $72.05. when it came to supply and demand sometimes, we had to raise the price as we were running low on stock.

There are many different persuasive techniques that we have chosen to use in our ad for the Christmas Market ad. We chose our slogan because it went with our product of clay cactuses as normally, they are prickly, and it also used alliteration with the prickly problem. It is also catchy and can be easily remembered, which will be a good thing when trying to sell. For the image, we first decided to go with an image of our product but then decided to try and look for something that went with the slogan instead. This did not work so we went back to using an animated image of the product. We did this so that people would know what the product would look like if they decided to buy it. For the background, we used some pink as it can translate to a feminine colour and our target audience are females. We also went with a rule of three, placing two cactuses on the side of the main image. Originally, we were also going to put the body copy on a slant in the left-hand corner on the page but decided that the layout for that would not look right. In the body copy, one of the persuasive techniques that we used was glamorisation. We did this to make it sound nicer and greater than what it actually is. We used it by using words like the glamourous and perfect solution. Another technique that we used was repetition, we used this when talking about what the product was and we used it by putting the slogan in the body copy as well. In the ad, we used potency by writing things like the new look to make people want to buy it and feel like they need to buy our product. These are the persuasive techniques that we used to create our ad in a way to make people want to buy the product that we will be selling.