During Media in year 7 (2021), we were tasked with making an advertisement of our own product. Our group decided to base our advertisement off an imaginary energy drink called Energo (based off words energy-go).
- Planning Process
First we chose our groups. I was with Saya, Felicity and Ella. We decided for our advertisement to go with an energy drink which we named Energo (Energy-Go). We took inspiration from Powerade and Gatorade. We all agreed on this as it can be advertised in many different ways. We started with the needs, fears and desires and then worked on the script. We came up with two characters and made a story. In the story, one character bullies the other character and has a race to stop the bullying.
2. Filming Process
Our filming process didn’t go well. One of our group members got sick. We needed them to film because they were one of the main characters. A big problem was that we had different uniforms on different days. On Tuesday we wear formal, and on Thursdays we wear house uniform. This is weird for our advertisement as they change into formal from house when they have the race. Next time, we could have tried to film it smoother. In the running scene, the filming was very shaky. An alternative would be using a camera with a tripod that had wheels on it.
3. Post Production Process
For our editing, we used Premiere Pro. We used functions like “in” and “out” on videos and on music. We softened some parts on the music to be able to hear the speech. We used voice overs and cropped music.
My team’s Premiere Pro wasn’t working because of the update at the time. Since I almost never update my adobe programs, mine was the only one that worked. Although, there was the problem of mine glitching and not being able to close down for a while. Next time I would have tried to learn how to use Premiere Pro earlier.
4. Overview
I thought that this project helped us improve our camera and editing skills. It helped us realise what makes ads good and their 3 things that make an ad. We are all very happy with our end result.
We all need to work on our editing and video skills. As I have stated, the video skills can improve as it was quite shaky. We weren’t very good at editing as we had almost never used Premiere Pro before.
In conclusion, the Media Project helped our skills grow and made us realise the effort and elements needed to make a great ad.