Making our ad was an amazing and enjoyable experience. Our task was to make an advertisement of our own product that we came up with. My group decided to base our ad on an made up energy drink called energo.
THE PLANNING PROCESS:
First, we had to get our idea approved to start making our ad. When we first came up with our idea, we had to find a way to make this product stand out and showcase it so that it was interesting. We had to make a product that would include a Want, Desire and Need. At first, we weren’t too sure on what our product would be. We had a range of different ideas, and then we got to the thought of an energy drink. We thought Powerade. We got the idea of Powerade, so then we thought that Powerade gives you energy. That’s why we called our product Energo. “It makes you faster and it makes you go”. That’s our slogan. So, we decided our website to be www.enrgo.notpowerade.com because we got out inspiration from it.
For the ad we had to make many panning documents to make this ad successful. First, we made a script and came up with characters. We also made a story board, so we will know where to film each scene and what will happen in it. I think that me and my group should have taken more consideration into what we would wear in each scene. This is because in the race scene we are wearing formal uniform when with the lunch scene we were wearing house uniform, so it didn’t make much sense. So, we would have had to plan it better.
THE PRODUCTION PROCESS:
Filming: : During the filming process we ran into a few problems. One was that when we were filming each scene there where crows in the background, so it wasn’t clear what we were saying because of the crows. One other problem is that when we were needing to film, one of the main characters in our ad where away, meaning we couldn’t film. This made us fall behind as we didn’t have much time to film the other scenes. When we did film them, we were rushed so we weren’t able to get the perfect video. For filming next time, we need to spend an equal amount on each scene, so we don’t just focus on one scene for a large amount of time. Even though when we were filming we ran into problems, but we still were able to produce a great ad.
THE POST PRODUCTION PROCESS:
For the postproduction process we started to put our ad together. We did this by using premier pro. To make our ad look good we had to use effects such as sounds, music and transitions. Putting these effects was a bit of a process because the app kept on crashing regularly, meaning that we found it difficult to edit our ad and because it was also glitchy. Next time I would try to learn how to use premier pro before we started to film. This is because I found the app very confusing and hard to use. If I learnt how to use the app before then I would have been able to help more and do some at home.
In the postproduction process we had problems we had to come over, but their where many other things that went well. After some time, we were able to add all the music and the different effects we wanted. Overall, I think me and me group made a great effective ad.
FINAL OVERVIEW:
Making our ad has been a long journey with many obstacles on the way. But, on this path we overcame many challenges and was able to achieve many things. I think some of the best aspects of our ad is that it’s funny, it captures our product well and our ad is easy to follow and to understand. For our ad I think it would have been better if we improved on our editing skills. Because if we were better at it, we could have added more effects, such as cool transitions or more sound effects.
While making the ad I learnt how to use a tripod and use the cameras that attach to it. I also learnt that Flick, Katherine, Ella, and I make a great team. If I had to make this ad again and do something differently, I would of spend equal time filming each scene and not rushing them. Overall, I have really enjoyed this process of making our ad and it has been an amazing learning experience.
” Life Is not about waiting for the storm to pass but learning to dance in the rain”