RAC Bstreetsmart excursion reflection
| What were the biggest things you learned while at the RACbstreetsmart excursion? | The dangers of alcohol and drug-impaired driving. The importance of wearing a seatbelt and using other safety equipment. The dangers of distracted driving. How to make safe decisions when driving. How to be a safe passenger. |
| What one piece of advice would you pass on to young drivers above all else? Why? | I think it would be to be patient. Be patient when you are learning how to drive so you know the rules really well, be patient once you have your full license so you don’t do anything reckless. By being patient and taking your time with driving you will not only make the road safer for yourself but also others. |
| Write down a pledge that you will commit to when you start driving. Why did you pick these things to commit to? How will you stick to these commitments? | I pledge to be a responsible driver, I will obey the speed limit, never drink and drive, never text or talk on the phone while driving and always wear my seatbelt. By following these simple commitments I can make the roads safer for everyone around me and I will stick to these commitments by talking to friends and family about my commitments and making a plan in my head before I drive. |
Alcohol Awareness Campaign
Planning a Road Safety Campaign
| Road Safety Issue Why is it an issue for young people? (Statistics – age, gender, rural or metro, trends, government focus…) Alcohol-impaired driving is a major issue for young people in Australia. In 2020, 15% of drivers killed on Australian roads were aged between 18 and 25, and 75% of these deaths were alcohol-related. There are a number of reasons why alcohol-impaired driving is a problem for young people. One reason is that young people are more likely to drink alcohol than older people. In 2020, 41% of young people aged 18-24 reported drinking alcohol in the week prior to the survey, compared to 25% of people aged 25-34 and 16% of people aged 35 and over. |
| Sources of Information Why is this source reliable for young drivers to refer to? The Royal Automobile Association of Australia (RAA), The National Road Safety Council (NRSC), The Australian Transport Safety Bureau (ATSB) are just a few reputed sources of information. |
| Aim of the Campaign What results do you want to achieve? (A reduction in road fatalities and injuries due to…) The ideal result of my campaign is a reduction in road fatalities and injuries due to alcohol-impaired driving among young people. |
| Key Information What information does the target group need to know? (Statistics, effects on the body, ways to stay safer…) Alcohol affects your reaction time, coordinates and judgement. The younger you are, the more impaired you will be by alcohol. Alcohol can make you more impulsive and make you less alert. If you are going to drink appoint a sober driver and if you are feeling tired or had a few drinks, call a taxi, friend or family member to drive you. |
| The Safety Message or Slogan of the Campaign What is it? Why is this message going to suit young people? Your life is worth more than a drink. It suits young people as it’s short, catchy and especially because they are young they have a long life ahead of them at it would be a waste if they died because of 1 drink. |
| Medium to be Used What is the best way to deliver the message? (Pamphlet, poster, newspaper or television advertisement targeted at high viewing times, mail out…. I am using a poster to spread awareness about this issue. |
| Communication Approach How will the campaign be presented to engage young people? (Humour, realistic, portrayal, consequences, role models…) Informative, eye-catching and it will be short. |