Task: Your advertising company has been contracted to develop a road safety campaign targeting young drivers. It must focus on one of the BIG 4 issues – Speed, Alcohol, fatigue or distracted driving (including mobile phones etc).

What were the biggest things you learnt while completing this task?

What a serious issue mobile phone usage while driving is and the amount of deaths and damage it causes on the roads. I learnt that there are not many adverts or campaigns towards this issue, and it should be a topic the world needs to address.

What one piece of advice would you pass on to young drivers above all else? Why?

That driving while being distracted on your phones can kill you. Because that split second when you turn your head and loose focus gives leaves yourself vulnerable to get in a car crash and possibly die.

Write down a pledge that you will commit to when you start driving. Why did you pick these things to commit to? How will you stick to these commitments?

I will never look at my phone while driving, and I will always stay focused when I’m on the roads. I picked these things because the roads are very dangerous and fast. Looking away for a split second can cost you. I will stick to these commitments by doing the methods I said on my poster.