Media production
The talking stage
We started thinking about what we could do, and it was nearing Halloween so we were speaking about our costumes and then I said we could do something to do with a dinosaur costume. Then the rest of the group agreed, and we started making our script and storyboard.
Getting ready to film
This planning document helped us get an understanding of what our advert should look like overall this also allowed us to continue our advert and connect the next scenes to what we already had. I think some things We could have planned better were the number of scenes we had made a storyboard for because if we had made more scenes it wouldn’t have been as confusing and making the script would have been easier.
The production stage
The equipment and software that our group used to record and edit our advertisement were adobe premiere pro which is the editing software. The recording equipment that we had used was a camera that the school media department had supplied for us.
The camera helped us out a lot because it instantly improved our quality of video and made it 10 times easier to record with different angles and equipment. One thing that we wouldn’t have been able to do without access to a proper camera was to transfer our footage to our computers so easily if we didn’t have a camera we would have had to send through email and possibly lose quality.
Somethings that worked out well for us was being able to use a movable tripod that allowed us to get moving shots without the camera shaking drastically. Something that didn’t go so well was relying on one person to bring in the prop because sometimes we would forget it and not be able to get the work we thought we could get done in that session. This also made us lose track of what footage we had recorded so there was missing footage.
I could have improved the use of technology by using different angles and different distances because that would have bought the viewers’ attention and then it would stay interesting throughout the whole ad.
Some things we could have done differently is to create more interesting bits of the film so the viewer stayed interested and transferred its happy feelings from the ad to the museum. Another thing we could have done better is dividing the workload out more evenly because I noticed when looking at the script some people were saying/ doing more than others.
Post production
The process we used to edit our advert was starting off by inserting all our clips and then putting them on a timeline in order of the script so that it is easier to insert add-on clips when needed. After that, we had to insert a dancing dinosaur with a green screen so having the clips in order really helps with that.
In premier pro the tools, we used were the cropping tool to shorten the clips so we only had the bits that were needed for the advert. Another tool we used to edit our advert was removing the green background from clips just to have the object in the video.
We hadn’t used any other programs because premier pro had all the functions we need to. But we had found our green screen clip on youtube. Premier pro was simple to use so it allowed our group to easily edit the clips without anything going missing or it looking messy and confusing.
We hadn’t needed to do anything differently since everything was right in front of us. In the future, if I was to do this again I would probably see if the clips I want actually existed because otherwise, I would say something was there when it actually wasn’t making the advert look rushed and unprofessional.
Final overview
The best aspect of our production is the humor it has in because it seems like we don’t know what we are talking about by saying there is a different dinosaur but it is the same dinosaurs doing the same thing as the last clip.
I think an area that we could improve on is the editing and making it seem more professional and like we know how to make a good advert. Something I had learned about making an advert is that it is more complicated than you think because there is a lot of aspects you have to think of when making an advert.