Media Filming Process

Our idea is to make a fridge run around the city causing terror, then these superheroes called the ‘Fridge Catchers’ will come to stop the fridge and end its chaos.

Alexander Brustur

Inspiration

My group’s idea of the fridge catchers sparked when one of my group members made a joke asking if our fridge was running. This then sparked the idea that we could then make this our project idea. Of all the other ideas in which we brainstormed, it was probably the best as well as the funniest idea that we had.

Documents needing to be created

The first document and the most important document we made was the script for the ad. This helped us during the filming stages of the process. The second document we created was the storyboard. This was another important document that needed to be created. We included a plethora of scenes that needed to be created. A platform that helped us create these documents was whiteboard and word, this helped us create both the script and our storyboard were made by using these platforms.

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The editing and filming

It took us a while to finish all the scenes which we needed before editing. This was mainly because all of the scenes heavily relied on the use of a green screen. Not only that but we used strict dress codes to make sure that the ad’s characters looked better and the scenes we didn’t take also didn’t help fasten the filming process.

When filming this ad, we couldn’t use our phones or personal technology which belongs to us. We had to use special tripod cameras which were supplied at the school then upload our footage to our computers. We would then sample the good parts of the cut and insert it into premiere pro. These cameras benefitted our whole project as if we didn’t have them, the camera quality would be very poor.

One of the things which worked well when creating this ad was the editing and the inconvenience was the usage of the green screen. When filming this ad, our script was heavily reliant on the green screen. This was a big inconvenience as some other groups wanted to use the green screen as well. However, when editing, I found it an enjoyable experience although it was also challenging as it was the first video I had edited. So, I had to learn some of the triggers and how to use them effectively.

Editing

I would say the hardest part of this process was the editing. We used Adobe Premiere Pro to edit our ad. We used multiple effects when creating finishing this ad. These effects included ultra key (green screen), motion (moving objects) and crop. However, it was difficult to do this as my group had to learn how to use these tools effectively. This generally made it harder to edit our ad. My group was a bit confused as they didn’t really know how the different triggers worked. However, we functioned well and eventually, the ad got where we wanted it to be.

Next time I would do a more simple filming process, and not rely on the green screen or green screen effects as much as we did in our ad. So, I would find different settings where we can film to make the editing stage easier. Something I could’ve done to make the editing process quicker was to be more organised in my folder of all the footage, as I would constantly get confused between the good cuts and the bad ones.

The Final Overview

The things which we did best in this production was our editing and green screen use. This benefitted our ad production, making it look generally better than it could’ve looked without the green screen. From this production, I learnt how to use a few tools on Adobe Premiere Pro and how to upload footage from a camera to a computer or other device. These skills can be useful for future use.

Some areas of our production that could’ve easily been improved were in one of the scenes, the green screen is completely dark and wasn’t projecting the required image that it was supposed to. Another thing we could’ve done to improve our production is that when we were using the green screen, we could find an area with equal lighting sources so when we would apply the “Ultra-Key” effect, the picture would more smooth. Whereas with the different lighting levels picture had lighting points on the screen with uneven lighting.

However, overall, despite the difficulties that my group came across when making this ad, I found this experience very enjoyable and would like to do something similar to this again.