What were the biggest things you learnt while completing this task?

Driving while been tired are as dangerous as drunk driving. It is always important to slow down during school zones, sometimes traffic light will not work properly, and you need to determine it yourself.

What one piece of advice would you pass on to young drivers above all else? Why?

It’s important to focus on the road while driving and try not to be distracted by the surroundings and everyone in the car.

Write down a pledge that you will commit to when you start driving. Why did you pick these things to commit to? How will you stick to these commitments?

I don’t want to drive.

Road Safety Issue

Why is it an issue for young people?

(Statistics – age, gender, rural or metro, trends, govern

Most young people do not drive in a sensible manner. 45 percent of injury death of young people in Australia are caused by car crushing.

Sources of Information

Why is this source reliable for young drivers to refer to?

It comes from a organisation called the youngdriverfactbase.com

Aim of the Campaign

What results do you want to achieve?

(A reduction in road fatalities and injuries due to…)

I want to make young people more aware of the dangerous of driving, and what to do after a mistake

Key Information

What information does the target group need to know?

(Statistics, effects on the body, ways to stay safer…)

The easiest way to for young driver to die is speeding, and about 80% of the death are male, so males should really be slow down.

The Safety Message or Slogan of the Campaign

What is it? Why is this message going to suit young people?

These posters uses humorous ways and game style pixel drawings to attract young peoples. Each poster has unique message to tell young people what to do and what not to do, it is simple and unique, so that young people will be attracted by the poster and they can read it quickly

Medium to be Used

What is the best way to deliver the message?

(Pamphlet, poster, newspaper or television advertisement targeted at high viewing times, mail out….

I used Poster or NFT as a message, because apparently that is what popular amongst young people.

Communication Approach

How will the campaign be presented to engage young people?

(Humour, realistic, portrayal, consequences, role models…)

My Poster used a humorous approach, the bizarre art style can make young people remember these posters forever, so they can learn more about safety drivings. Popular languages amongst young people has also been used in te poster to make it easier for them to memorise

Posters