Aim of this campaign:
The aim of this Assessment is to develop a road safety campaign on a certain aspect of driving towards young drivers. Our group chose to do ‘alcohol’ as we believed drink driving is a large factor, young drivers are not paying attention to as much as they should so we developed a poster to showcase this but also listed information below our poster to fit the rubric below.
DRINK/DRUNK DRIVING IN AUSTRALIA:
Drink driving affects thousands of Australians each year. But what actually is it?
Drink driving also referred to as drunk driving is the act of an individual driving under the influence of alcohol the increase in the blood alcohol content can lead to a fatal motor vehicle crash.
3.4 million random breath tests (RBTs) were conducted by police in NSW last year alone, these are the necessary measurements that have to be put in place to protect the Australian drivers. Young drivers are among the most affected aged 21-24 account for 27% of all fatal alcohol-impaired crashes.
Here are the statistics:
Over 1 in 4 drivers and riders killed on Australian roads have exceeded the legal blood alcohol content limit.
Fact Sheet: Drink Driving – NRSPP Australia
Almost 4% of teens have driven under the influence of alcohol or drugs last year.
6. Risky driving among Australian teens – Growing Up in …
90% of drunk drivers involved in fatal accidents are males.
Drink Driving Facts and Statistics | The Defenders
Drivers aged 16 – 19 account for 8% of Australia’s fatal crashes due to drunk driving.
fact sheet – young people – Department for Infrastructure and …
With new drivers/ young drivers being among those most affected by drunk driving it is important to spread awareness about this issue.
Arrive Alive, Don’t Drink and Drive, this motto refers to the way you should think before you drink that drink. Loved ones are waiting for your arrival don’t make them receive that phone call. You as a driver can always plan ahead if you know you will be drinking order an uber, catch a train/bus, make plans with a trusted adult, or drive with a sober friend. Don’t become a part of a statistic, think before you act.
Strategies to stop drink driving:
If you’re going out with a group of friends, select a designated driver who’s sobered to take you all back home. So that there’s no dangers or casualties occurring on the road or to prevent drink driving use other modes of transport. Some being taking an uber, public transport (train/bus), walking or asking a friend/adult to drive you.
One way is to stay away from alcoholic beverages. Now there are many drinks that are a substitute for alcohol, such as mocktails, sodas, seltzer, non-alcoholic beers and more so that you can drink if you’re driving home yourself, all these substitutes prevent you from drink driving.
What were the biggest things you learnt while completing this task?
The biggest thing I’ve learnt while completing this task is that drink driving is a major and very serious issue that needs more awareness on, especially on young drivers such as L, P, or people on the beginning of their full license. Drink driving not only creates dangers for the one drunk/drinking but also jeopardies the safety of their passengers and others on the road. Young drivers aged between 21 – 24 are one of the main victims with the highest percentage of crashes under the influence of alcohol. They do not know the real consequences of drink driving as that age group is the most reckless specifically after parties or celebrations, they tend to rather drive instead of getting an uber home because of a couple of reasons. One being Ubers are a bit pricey so people would rather spend less, another reason is if they were to ask a friend to pick them up or take an uber, they would have to return to get their car. Some people wouldn’t want that hassle, so they drink drive. Due to these reasons, I’ve learnt that there is not enough recognition on drink driving and the fatal accidents that can occur, to the driver, passengers, and the community.
What one piece of advice would you pass on to young drivers above all else? Why?
One piece of advice that I would pass onto young drivers above all else is “Think before you act,” this includes drinking and driving. Before you absurdly drink, think about if you have a mode of transport back home, by uber, public transport, a friend, or a trusted adult, one thing to do is make sure you’re not driving yourself home drunk. Also, if you’re going to be drinking and knowing you’ll be driving yourself home, thinking about drinking under the blood alcohol limit (0.05) so that you are safely driving to not avoid any casualties. Another thing that can occur as a young driver is being peer pressured by friends, to do something, in these situations ‘think before you act’ and know what’s safest for you. I chose this piece of advice because it is one of the simplest and most effective pieces of advice that is understandable for anyone. The words “think before you act,” is like a reminder to know your limits and that every action has a consequence whether good or bad. That’s why I believe that this advice is simple for young drivers above others.
Write down a pledge that you will commit to when you start driving. Why did you pick these things to commit to? How will you stick to these commitments?
A pledge that I will commit to when I begin driving is that ‘I will never drink and drive over the alcohol limit.’ I picked this to commit to because I know the severe casualties that can occur when people drink and drive. I also know once I begin driving there are many situations where I might have the thought to drink drive such as when I have no ride home or being peer influenced, in these instances I chose this pledge. How I will stick to these commitments is by keeping a note in my car to always keep me in check to follow my commitment or by having the pledge on my phone in somewhere noticeable or a notification every day not to forget that I will never drink and drive over the alcohol limit.